Sydney Summers Helms, Founder of The Sydney Brand, Sydney's Shoppe of Beauty, Sydney's Event Suite Phenix City | Meet The Sydney Brand Team

Sydney says, "You'll find our team is a hidden gem found in a small Alabama town, and you'll find us to be true industry-leading professionals."



sydney helms

the sydney brand

Sydney Helms, Owner + Master Stylists at Sydney's Shoppe of Beauty Columbus Ga



Sydney started her career in the beauty industry with one thing in mind - customer service - it’s where she shines and remains her top priority!


Sydney started as an apprentice at age 21, after realizing all the opportunities that were in the field, under David Dior of D’ Allens Salon. She credits him for teaching her a lot about the business side of the salon world. It wasn’t long before she took a leap of faith and opened her first small space in Phenix City, after seeing a need for this type of business in her hometown. A year after that opening, she purchased the spot that is now SSOB’s forever home located on Opelika Road.

Sydney has two lively little girls, Jules and Jennings, that keep her busy, and a husband, Christopher, that proudly serves in the US Airforce Band of the West. When she is not working, you can find her spending time with her family, doing all the outdoor things, eating and shopping locally, and listening to good music!


“The old saying goes “do what you love, and you will never work a day in your life”, and I couldn’t agree more. Being a stylist/owner has brought all my passions to life. I can serve customers whom I love dearly in a space that I decorated and designed piece by piece from anywhere you can think of, ranging from secondhand stores - to Anthropologie - to Target. I get to create beautiful hair and help customers feel as pretty on the outside as they are on the inside; but also I get to develop close bonds, from doing first haircuts to styling hair for senior prom (those are the happy moments) - to shaving ahead before the chemo takes all of her hair. I build strong relationships with some amazing women and families. Isn’t that what life is all about?! I am strong in my faith. God made me a “people person” and this job gives me the opportunity to exercise my gift daily. How awesome is that ?!”

Ashley Waller | Master Stylist at Sydney's Shoppe of Beauty Opelika AL



Ashley, growing our Opelika location near Auburn, is a veteran hairstylist with more than ten years’ experience after completion of school at Southern Union. Although she specializes in women’s color, with her favorite being balayage, she still loves the basic cut for men and kids.  


Ashley is an outdoor girl with a love for hunting and fishing. Do you know anyone that looks that good in camo?


Sydney says, “Ashley is the girl who everyone wishes were next door!




Alicia has always had a love for doing hair and makeup and assisting people with feeling confident in their looks. In January of 2020, she decided to turn her passion into a career and began school to later finish in May of 2021. She has a love for creative color, big hair, and textured haircuts. She is so excited to advance in the beauty industry with the wonderful atmosphere Sydney has created with her brand. 


As a self-proclaimed nerd, she has a love for movies like no other and will dive headfirst into a good story. She loves to spend time outside on roller skates jamming out to ABBA and will never turn down a chance to travel somewhere she’s never been.




Lindsey has had a passion for hair and makeup her whole life. She went to Southern Union to get her Associates and cosmetology degree. She was always engaged by others to “craft her miracle” with her fresh approach to color and style. As a bubbly blonde herself, she has a special focus on blonde beauties. She brings out the best in others and makes them feel great about themselves. 


Lindsey lives in a small town but doesn’t live small!  Her favorite things in life are big-city shopping and spending time with her family and friends.


Meet our blowout stylists at Sydney's on First Blow Dry Salon & Lounge in Columbus.


Meet our team of experts managing The Sydney Brand AL & GA locations and online.


Meet our hair care experts at our Shoppe of Beauty  - Opelika, Alabama.

Inquire About Joining The Team at Sydney's Shoppe of Beauty