Sydney Summers Helms, Founder of The Sydney Brand, Sydney's Shoppe of Beauty, Sydney's Event Suite Phenix City | Meet The Sydney Brand Team

MEET

THE TEAM

sydney helms

the sydney brand

 
 
Sydney Helms, Owner + Master Stylists at Sydney's Shoppe of Beauty Columbus Ga

OWNER, MASTER STYLIST

Sydney started her career in the beauty industry with one thing in mind - customer service - it’s where she shines and remains her top priority!

 

Sydney started as an apprentice at age 21, after realizing all the opportunities that were in the field, under David Dior of D’ Allens Salon. She credits him for teaching her a lot about the business side of the salon world. It wasn’t long before she took a leap of faith and opened her first small space in Phenix City, after seeing a need for this type of business in her hometown. A year after that opening, she purchased the spot that is now SSOB’s forever home located on Opelika Road.

Sydney has two lively little girls, Jules and Jennings, that keep her busy, and a husband, Christopher, that proudly serves in the US Airforce Band of the West. When she is not working, you can find her spending time with her family, doing all the outdoor things, eating and shopping locally, and listening to good music!

 

“The old saying goes “do what you love, and you will never work a day in your life”, and I couldn’t agree more. Being a stylist/owner has brought all my passions to life. I can serve customers whom I love dearly in a space that I decorated and designed piece by piece from anywhere you can think of, ranging from secondhand stores - to Anthropologie - to Target. I get to create beautiful hair and help customers feel as pretty on the outside as they are on the inside; but also I get to develop close bonds, from doing first haircuts to styling hair for senior prom (those are the happy moments) - to shaving ahead before the chemo takes all of her hair. I build strong relationships with some amazing women and families. Isn’t that what life is all about?! I am strong in my faith. God made me a “people person” and this job gives me the opportunity to exercise my gift daily. How awesome is that ?!”

 
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MASTER STYLIST

Catherine grew up in Columbus, GA, and has always had a passion for hair and makeup. After attending the College of Charleston in Charleston, SC for a year, she moved home and began pursuing her career in cosmetology. She worked as an assistant in a salon while going through school and she graduated from Columbus Technical College in 2021 as a Master Cosmetologist. She loves all things color, and her favorite part of being a stylist is meeting new people and forming relationships with them. She is beyond excited to be part of the Sydney Brand team!

 

She enjoys listening to music, traveling, working, and hanging out with friends and family. She has a three-legged pup named Jethro. Her life motto is "If you want to go fast, go alone. If you want to go far, go with others."

You can also book services with Catherine in Phenix City.

 
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MASTER STYLIST

Laura was born, raised, and proud to say right here in Columbus, GA. She first started her journey as a stylist nearly 18 years ago. Her first salon title was “Assistant” where she loved the opportunity to meet so many amazing people. While fortunate enough to assist many great Stylists, she decided to become an apprentice and eventually graduated as a Master Stylist from West Georgia Technical College. 

 

Admittedly, there may be a few gaps in my career, but it’s not without good reason. I am also a busy wife to an amazing guy and mom to 4 small kiddos. Those 5 people are my whole world, but I’m more than ready to get back to my roots! As a new member of The Sydney Brand, I cannot be more excited to be at the Blowout Bar with so many amazing new people, clients, and friends to wine a little, but laugh A LOT!" –Laura

 
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MASTER STYLIST

Lexi is originally from Louisiana (Geaux Tigers) but has been a Georgia peach for the last 7 years. Her husband’s army career brought her family here in 2014 and it quickly became a place they love and call home. John and Lexi have been married for 8 years and have three beautiful children: John Wes, Evelynn, and Lawson. When she’s not behind the chair, she is usually camping with family, cooking Cajun food for a crowd, or hanging out with friends. She loves to travel with her husband & see new places so they are always on the go! 

 

I’ve been in the hair industry for the last 8 years in between having my babies and I’m so excited to be back! I can’t wait to meet y’all!" -xoxo, Lexi

You can book with Lexi at Sydney's Shoppe of Beauty in Phenix City, GA, or for a blowout in Columbus, Georgia.

 
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MASTER STYLIST

Shy has lived in several countries around the world. She was always amazed at the differences in architecture, fashion, cultures, and hair trends. These differences tapped in on her natural talent for creativity. This, coupled with her love of people, made going into cosmetology the best career choice for her. 

 

Shy absolutely LOVES hair but she also loves to spend time with her friends and two dogs.

You can also book services with Shy in Phenix City, Alabama.

 
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