Sydney Summers Helms, Founder of The Sydney Brand, Sydney's Shoppe of Beauty, Sydney's Event Suite Phenix City | Meet The Sydney Brand Team

Sydney says, "You'll find our team is a hidden gem found in a small Alabama town, and you'll find us to be true industry-leading professionals."



sydney helms

the sydney brand

Sydney Helms, Owner + Master Stylists at Sydney's Shoppe of Beauty Columbus Ga


Sydney started her career in the beauty industry with one thing in mind - customer service - it’s where she shines and remains her top priority!


Sydney started as an apprentice at age 21, after realizing all the opportunities that were in the field, under David Dior of D’ Allens Salon. She credits him for teaching her a lot about the business side of the salon world. It wasn’t long before she took a leap of faith and opened her first small space in Phenix City, after seeing a need for this type of business in her hometown. A year after that opening, she purchased the spot that is now SSOB’s forever home located on Opelika Road.

Sydney has two lively little girls, Jules and Jennings, that keep her busy, and a husband, Christopher, that proudly serves in the US Airforce Band of the West. When she is not working, you can find her spending time with her family, doing all the outdoor things, eating and shopping locally, and listening to good music!


“The old saying goes “do what you love, and you will never work a day in your life”, and I couldn’t agree more. Being a stylist/owner has brought all my passions to life. I can serve customers whom I love dearly in a space that I decorated and designed piece by piece from anywhere you can think of, ranging from secondhand stores - to Anthropologie - to Target. I get to create beautiful hair and help customers feel as pretty on the outside as they are on the inside; but also I get to develop close bonds, from doing first haircuts to styling hair for senior prom (those are the happy moments) - to shaving ahead before the chemo takes all of her hair. I build strong relationships with some amazing women and families. Isn’t that what life is all about?! I am strong in my faith. God made me a “people person” and this job gives me the opportunity to exercise my gift daily. How awesome is that ?!”

Tisha Freeman, Business Woman, Administrative Ninja and Organizing Junkie Phenix City, AL

business manager

Tish unofficially joined The Sydney Brand when Sydney and her husband, Chris, married - Chris and Tish are family. She got to know Sydney on a personal level through family gatherings and really wanted to be a part of the brand that Sydney so passionately cares about. “This girl loves her business, loves her team, and loves her clients. Those are the entrepreneurs that I enjoy working with; the ones who create and design the world they want around them. I just wanted to be a small part of her world.”

Thrilled to have someone capable within arms reach, Sydney approached Tish to help open and manage the Event Suite. She was thrilled to be a part of Sydney's Brand and is also assisting with all things Blow Dry Bar in Downtown Columbus - Sydney's next venture.

Tish is a business professional with more than two decades of experience in business administration, client services, project management, and coordination with major corporations as well as entrepreneurial startup ventures. She has the knowledge, experience, and skills to define an approach that combines client needs with team goals.


Professionally, Tish dedicates her time to encourage leadership and providing support for the team. Personally, she enjoys reading, journaling, setting goals, and time spent with her husband, two sons, and two dogs that fill her time with movies, sports, big family events... and lots of coffee.

To discuss your needs, call Tish at (706) 315-5965 or email her at

Tiffanie Teel, Brand Coach, Web Designer, Wix Expert Newnan GA | Online Business Management


Tiffanie joined The Sydney Brand in the summer of 2020 and is passionate about helping women entrepreneurs (especially mom bosses) STAND OUT!


Tiffanie has used her IT background to consolidate Sydney’s service provider accounts by redesigning our online footprint. She is responsible for expanding our online presence through a redesigned website, booking site, and product store, as well as the design and management of email marketing and social media for The Sydney Brand. And we are thrilled to have her on our team to help us stay on brand to serve our community best.

Tiffanie will encourage you that “life’s not about finding yourself, it’s about creating yourself! You are enough. You are talented. You are qualified. You have skills. You C A N create the life you want!” "When you identify your brand message," Tiffanie says, "you will reach and be prepared to serve your ideal clients!"

     Are you an entrepreneur or small business owner who knows that a polished website is important for impressing new clients?


     Do you have a website but know it can look better and work more efficiently?

     Do you want an attractive website providing tons of value to convert leads to clients right away?


Stop overthinking! With Tiffanie, you’ll get a personal experience to fit your business needs creating brand loyalty from your community.


Here are some specific tasks Tiffanie can take off the to-do list for your business:


Tiffanie Teel is available for virtual Tech + Creative Support and Freelance Website Design. Connect online for your project or email her direct,

Kayla Duffey, Newnan GA Photographer | Family Photographer Newnan GA | Photography Phenix City


Meet Kayla! In 2014 she quit her waitressing job to pursue her love for photography full time. That’s right! She's a self-taught lifestyle photographer who specializes in family sessions and mini sessions. By becoming a full-time photographer, Kayla has documented timeless moments full of emotion and happiness! Though she is rooted in Newnan, GA, Kayla will travel!


Kayla Duffey joined The Sydney Brand in 2020 and couldn’t be any more thrilled to jump on board with such a like-minded entrepreneur who is so passionate about her business and her community! Kayla says, "Sydney is truly one of kind! She will encourage you to be a better person and to reach for the stars from the very first time you meet her!"

For six years, she has been photographing weddings, newborns, births, family portraits, and much more. She strives to capture the moments that will bring a tear to your eye and fill your heart with pure joy!

Personally, Kayla enjoys being a wife and mother which alone has impressed just how important photography and photographs truly are! She doesn’t want you to just see a pretty image, instead, she wants you to feel something special and unique every time you look at her photographs!


As your photographer, Kayla will help you tell your story, chapter by chapter; capturing those true moments of unposed love and happiness! She’ll use her keen eye and skill and help you every step of the way to ensure that you have those memories captured to enjoy for years to come!

To book Kayla Duffey for your next lifestyle shoot or family milestone, visit her online at



Angela Copeland has been a client of Sydney’s Shoppe of Beauty since 2013 and has often considered herself to be an honorary “Sydney’s Girl at Heart.” She officially joined The Sydney Brand in 2021 as the shoppe’s Bridal Coordinator.


Angela is looking forward to working with our bridal parties to make sure they have a seamless experience on their Big Day.  


Professionally, Angela is a full-time teacher at Smiths Station Junior High School where she teaches Career Exploration and enjoys encouraging young people.


Personally, Angela enjoys shopping, crafting, cooking, wedding planning, and spending time with her husband Bubba, son Carter, two daughters AbbyKate and Ally that fill her time with family projects, Netflix, cooking together... and lots of Diet Coke and dry shampoo.

Caity Roberts, Master Stylist, Sydney's Shoppe of Beauty Phenix City AL


Caity has always loved doing hair and makeup and would use her friends as an outlet. She originally started taking core classes to get into the nursing program when she realized that her passion, and personality, was in doing hair. After six years, she is a graduate from Columbus Tech as a Master Cosmetologist with certification in Dream Catchers Extensions.


This dog mom loves to travel and plans to one day see the world. We just ask that you make room for us.

Sydney says, “The life of the party and always has the biggest smile on her face.

Carlla Spurling | Stylist Apprentice | Phenix City | Sydney's Shoppe of Beauty


Carlla started working at Sydney’s when she was only 19 years old where she began in the boutique as the manager and receptionist for the salon. After Sydney encouraged her to apprentice and become a stylist, she is now less than a year away from completion. Although she’d like to specialize in balayage, she is surrounded by knowledge and support from the other stylist to constantly learn new things. Sydney’s is her second home and she strives to make sure her clients feel the same way.


Forever explaining the extra “L” in her first name (psst... she’s named after her dad), Carlla is married to the love of her life with a one-year-old son and a German short-haired pointer named Duke. She loves cleaning, redecorating her home, and spending time with family and friends. She lives by the motto: “In a world where you can be anything, be kind.” We agree.


Sydney says, “Carlla is loyal like your favorite dog. You can always count on her!

Donna Turbeville | Salon Student | Assistant Stylist at Sydney's Shoppe of Beauty


Donna gives credit to her mom for getting her involved with cosmetology in 2018.  She is in a career that she loves and deeply loves her favorite client service - foliage.

She loves spending time with family, traveling, and played volleyball for 11 years. Serve Strong. Dig Fierce. Spike Hard.


Sydney says, “Donna is the hip youngin' who keeps us old ladies on-trend.

Jennifer Dempsey | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL


Jen started off going to school to learn hair but preferred to work directly in the salon atmosphere for a more hands-on experience, literally.  She joined Sydney as her apprentice in 2019. In her personal and professional life, she is practicing and learning how to be still and listen to the Lord and trust His plan.


Psalm 37:7 Be still before the Lord and wait patiently for him; fret not yourself over the one who prospers in his way, over the man who carries out evil devices!


Jen is married to her high school sweetheart with one daughter and a chocolate lab. She loves refurbishing furniture as her meditation and claims to be able to recreate anything on Pinterest. But we’ve all seen Nailed It on Netflix.


Sydney says, “Everyone needs a Jennifer in their life.

Kaitlin Boutwell | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL


Kat got her professional start as an assistant and receptionist to Sydney while attending school where she received her diploma as a Master Cosmetologist. She expanded her career by becoming a color correction expert and learning to install color extension, specializing in hand-tied extension method and blending.  Additionally, Kat has spent hours mastering updos and makeup for making brides feel unique and special on their day.


As the owner of chickens and a goat named J-Lo, Kat loves spending time with her husband and two children. This girl loves makeup and dressing up but not afraid to throw on camo to dove hunt with her hubby.


Sydney says, “Confidently, I sit as her canvas, and will as long as Kat will let me.

Madison Hodge | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL


Madi grew up with the love of doing hair and makeup by practicing her talent on her friends. Her passion for making women feel beautiful sent her to cosmetology school at Columbus Tech in 2018 with graduation in 2020. She started working at Sydney’s in May of 2020 and couldn’t be happier with the decision as she says everything feels right.


Madi is married with a daughter and instills the quote “a beautiful day begins with a beautiful mindset” to her family. She hopes to see you in her chair one day.


Sydney says, “Madison was the sweet piece SSOB was missing to our puzzle.

Megan Browning | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL


Meg graduated cosmetology school from Central Alabama Community College in 2015, where she also worked at Sally Beauty Supply through 2016.  In 2017, she worked full time at East Alabama Medical Center while, lucky for us, she kept doing hair on the side.  She joined Sydney’s in July 2019 after taking a leap of faith and moving to Phenix City to start her full-time career in cosmetology.


This thrifty mom of one loves to shop for old furniture, décor, clothes, and using her creative nature to turn it into something new and trendy.  Maybe that’s where she developed her love for hair transformations.


Life Motto: Be the energy you want to attract.


Sydney says, “Megan is a force to be reckoned with in our industry.

Valline Maddox | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL


Valline Marie Maddox started in the hair industry right out of high school in 2002, assisting many different stylists in the area. She attended Rivertown School of Beauty and finished her license with an apprenticeship.  She is in love with doing hair and has been at Sydney’s for just over a year.


Originally from Maryland, this proud wife is not short of dependents with two daughters of her own and three stepchildren. She also has a dog and two cats. With her beautiful busy life, it’s probably good that her life motto is “Life is too short to be so serious”.


But they who wait for the LORD shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; they shall walk and not faint.  Isaiah 40:31


Sydney says, “Honestly, Valline is one of the best humans alive, she'll make you laugh 24-7, but is as genuine as they come.

Ashley Waller | Master Stylist at Sydney's Shoppe of Beauty Opelika AL


Ashley, growing our Opelika location near Auburn, is a veteran hairstylist with more than ten years’ experience after completion of school at Southern Union. Although she specializes in women’s color, with her favorite being balayage, she still loves the basic cut for men and kids.  


Ashley is an outdoor girl with a love for hunting and fishing. Do you know anyone that looks that good in camo?


Sydney says, “Ashley is the girl who everyone wishes were next door!

Tiny | Shoppe Pup at Sydney's Shoppe of Beauty


Tiny was adopted by Sydney with the intent to be sent to live in San Antonio to give her hubby some company in the Air Force. He turned on his charm from day one and clearly you know the rest of the story.


Tiny is Sydney's right-hand pup! You can catch him snuggled in his bed close to mama’s station, greeting customers, or slumbering with his Aunt Caity while mama is traveling to see daddy!

Sydney says, "Tiny is the littlest love of her life!"

Inquire About Joining The Team at Sydney's Shoppe of Beauty