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Sydney Helms, The Sydney Brand Founder and Salon Owner and Master Stylist



Sydney started her career in the beauty industry with one thing in mind - customer service - it’s where she shines and remains her top priority!


Sydney started as an apprentice at age 21, after realizing all the opportunities that were in the field, under David Dior of D’ Allens Salon. She credits him for teaching her a lot about the business side of the salon world. It wasn’t long before she took a leap of faith and opened her first small space in Phenix City, after seeing a need for this type of business in her hometown. A year after that opening, she purchased the spot that is now SSOB’s forever home located on Opelika Road.

Sydney has two lively little girls, Jules and Jennings, that keep her busy, and a husband, Christopher, that proudly serves in the US Airforce Band of the West. When she is not working, you can find her spending time with her family, doing all the outdoor things, eating and shopping locally, and listening to good music!

“The old saying goes “do what you love, and you will never work a day in your life”, and I couldn’t agree more. Being a stylist/owner has brought all my passions to life. I can serve customers whom I love dearly in a space that I decorated and designed piece by piece from anywhere you can think of, ranging from secondhand stores - to Anthropologie - to Target. I get to create beautiful hair and help customers feel as pretty on the outside as they are on the inside; but also I get to develop close bonds, from doing first haircuts to styling hair for senior prom (those are the happy moments) - to shaving ahead before the chemo takes all of her hair. I build strong relationships with some amazing women and families. Isn’t that what life is all about?! I am strong in my faith. God made me a “people person” and this job gives me the opportunity to exercise my gift daily. How awesome is that ?!”

Megan Browning, The Sydney Brand Social Media Specialist and Master Stylist



Meg was born and raised in Alexander City, AL, the home of Lake Martin. She graduated from Benjamin Russell High School in 2014 and went straight to Central Alabama Community College to start Cosmetology school. After graduating she moved to Auburn, AL, and worked full-time at EAMC while doing hair and makeup for weddings on the side. In 2019, Meg decided to move to Columbus, Ga, and quickly found her salon home here at SSOB.


In 2021, she became our Social Media Specialist. So, if you ever wonder who’s behind the camera, it’s probably Meg! She finds making reels and graphics for our social media to be so fun and likes to the creative aspect!

Although Meg has always had a love for all things beauty, her ultimate passion is hair extensions. She loves being able to bring back the self-confidence in her customers. She says, “It’s all about the smile on their face when they look in the mirror to see their new hair!” She is Bellami Extension certified in 5 different methods. Book a free consultation with her today!

When Meg isn’t at the salon, she’s hanging with her handsome little boy. She loves spending time with family, shopping, and lots of DIY.


Meg says “God called me here and placed me at SSOB, and I’m so glad I listened. This isn’t just a salon. This is my family.”

Katie Holman, The Sydney Brand Master Stylist

katie holman



Katie grew up in Maine, yes Maine!!! After attending college in Maine for business, she worked in a salon as a receptionist/assistant before deciding to attend cosmetology school. Katie has been in the hair profession for 22 years and stays up to date with the latest color trends and haircuts for women, men, and children.


Katie and her family relocated to Phenix City for her husband’s job. Katie has been married for 18 years and has 2 boys. She lives for her family and loves to travel around watching her boys play travel sports!

Catherine Ward, The Sydney Brand Master Stylist



Catherine grew up in Columbus, GA, and has always had a passion for hair and makeup. After attending the College of Charleston in Charleston, SC for a year, she moved home and began pursuing her career in cosmetology. Catherine worked as an assistant in a salon while going through school, and she graduated from Columbus Technical College in 2021 as a Master Cosmetologist. She loves all things color and blonding, and her favorite part of being a stylist is meeting new people and forming relationships with them. 


She enjoys listening to music, traveling, working, and hanging out with friends and family. You can often find her at Fetch Dog Park in Midtown Columbus with her Belgian Malinois, Ally.

You can book with Catherine at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.

Valline Maddox, The Sydney Brand Master Stylist



Valline Marie Maddox started in the hair industry right out of high school in 2002, assisting many different stylists in the area. She attended Rivertown School of Beauty and finished her license with an apprenticeship. She is in love with doing hair and has been at Sydney’s for just over a year.


Originally from Maryland, this proud wife is not short of dependents with two daughters of her own and three stepchildren. She also has a dog and two cats. With her beautiful busy life, it’s probably good that her life motto is “Life is too short to be so serious”.


But they who wait for the LORD shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; they shall walk and not faint. Isaiah 40:31


Sydney says, “Honestly, Valline is one of the best humans alive, she'll make you laugh 24-7, but is as genuine as they come.”

Danyaul Eldred, The Sydney Brand Master Stylist

Danyaul graduated from beauty school in April 2015. She truly has a passion for this industry, and it shows in her work! In 2016, she joined The Beauty Shop in Columbus, Georgia where she assisted a senior stylist for about a year to build her confidence in the industry then transitioned to the floor full-time to take clients of her own. While assisting, she learned techniques that include barbering, fades, blonding, coloring, and hair cutting. Danyaul says, "I am so thankful and blessed to be a part of Sydney's team!"


Danyaul was born in Savannah, Georgia but she has been in Phenix City, Alabama since she was three years old. She is married and loves Jesus and all things outdoors, especially the beach. She attends church regularly and has two bonus sons, Aj (15) and Noah (13), plus two biological sons, Brayden (12) and Waylon (3).

You can book with her at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.

Lyndon Ayers, The Sydney Brand Associate Stylist



Lyndon was born and raised in Smiths/Phenix City and graduated from Smiths Station High School. After attending Southern Union for nursing, she changed her career path when she became the "go-to" friend for hair, nails, and makeup application. Lyndon decided to pursue cosmetology and is thankful to be under Sydney’s wing to develop her career. When she's not with Sydney, she can be found at weddings making over the bride. 

You can book with Lyndon at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.

Cami Wallace, The Sydney Brand Associate Stylist



Cami started working part-time at Sydney's where she helped with cleaning and organizing the salon. She quickly fell in love with the upbeat work environment and was ecstatic when offered the opportunity to join the team as an apprentice under Meg.


Cami loves all things art and looks forward to being able to use her creativity as a hairstylist. She loves spending time with friends and family, traveling, decorating, and listening to music.

You can book with Cami at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.

Katelyn Hamby, The Sydney Brand Master Stylist



Katelyn was born and raised in Opelika, AL. She worked in the medical field on the administrative side for six years before becoming a stay-at-home mother to her two children (at the time) for 2 years. She just completed school for a cosmetology career and is looking forward to becoming full-time in her trade. She’s been doing bridal hair and makeup for several years and loves seeing the look on brides' faces on their wedding day. Helping people feel their best is such a privilege to Kate and she wouldn’t have it any other way!


Kate has three beautiful daughters, Kamdyn, Kennedy, and Kali, and they are her world. She’s been married for almost 5 years, and she loves organizing and cleaning and is somewhat of a neat freak. She enjoys traveling and spending whatever free time she has with her family.


“I absolutely love what I do and couldn’t think of any other career choice for myself! I’ve never had a girl gang like the one I have here at SSOB. SSOB has an absolutely amazing group of girls to work with, and they empower one another! I love meeting new people and getting to know so many new clients. I hope to see you in my chair real soon!!”

You can book with Kate at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.

Heaven Hamby, The Sydney Brand Master Stylist



Heaven graduated from cosmetology school in 2022 from Southern Union. She worked as a student for a year and joined Sydney's in June of 2022 to begin her full-time career. She has been doing event hair and makeup since she was 16!


Heaven and her family live in Valley, AL. She is newly married with a daughter. She loves spending time with her family and traveling.

You can book with Heaven at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.

Johnna Pitkin, The Sydney Brand Master Stylist



Johnna is an army wife and relocated here with her husband this year. She has three fur babies and lived in several different states that she would love to talk to you about!


She has been in the industry for nine years and loves making those who sit in her chair happy! She loves meeting new people and hearing their stories.


Johnna also enjoys the outdoors, whether it's hiking, kayaking, or gardening. She also enjoys reading and joining social gatherings.

You can book with Johnna at Sydney's Shoppe of Beauty in Phenix City, AL or Columbus, Georgia.




Hello hello, My name is Faith Choron. From the small town of Beauregard, where I live with my two favorite guys! I have been married to my best friend, my husband, Justin, for 4 years although we’ve been together for 12 years! I have the cutest and sweetest little 3-year-old boy, Fisher Gray. He is definitely a momma's boy!

I originally went to school for nursing, worked at IMA for 6 years, and then decided to go back to school to pursue a passion that was once only a side hustle. I graduated from cosmetology in December 2022 from SUSCC. From a young age, I always knew I was made to help people. Although I have left the medical field, I am still helping people in a new and exciting way! I am thrilled and honored to be a part of SSOB and the amazing group of ladies there!

When I’m not working, I am ALWAYS with my family! I love everything outdoors, traveling to new places, the lake and fishing, any project, painting, and all the artsy stuff! I’m a lover of all things and always down for new adventures!




Hannah was born and raised in Opelika, AL and has recently moved to the Phenix City area. She switched her interest from teaching to cosmetology and transferred to Southern Union to pursue an associate degree in cosmetology. Hannah graduated in 2023 and began assisting Sydney before stepping behind her own chair. She has always loved anything where she can express her creative side. Hannah found that doing hair was a great way to combine her passion for art and science, and her creativity with attention to detail will have you loving your new look.


Hannah grew up as a “tomboy” but loved practicing girly hair and makeup on herself.  Now she loves to help bring beauty to everyone … girly girls and tomboys alike because we all deserve to feel beautiful! Her favorite hair services include anything coloring or blonding.


When she’s not at the salon, Hannah is most likely spending time with her two miniature dachshunds, Scout and Hank. She also enjoys trips to the lake, dinners with friends, and binging comedic sitcoms.

Tiffany Ives, The Sydney Brand Business Manager



Tiffany has been a client at Sydney’s for nearly 10 years! She said, “I constantly found myself looking for any reason to come into the salon - a quick trim, color change, blowout, or a sale in the boutique would have me running in nearly every week.” After many years of working in “Corporate America” in Regional Sales and Human Resource Management, she jumped at the opportunity to become a part of our team.


If there’s a spreadsheet to be lost in, planning to do, or something exciting to brainstorm you can find her there! As our Business Manager, Tiffany is responsible for all of the structure that exists here at The Sydney Brand. You will find her organizing & goal setting, managing the team, making sense out of chaos on the daily, communicating with our clients, and all things in between to help Sydney’s vision come to life!


Tiffany loves organization and processes *almost* as much as she loves Saturday coffee dates & shopping, scrolling through Instagram for the latest fashion, beauty, and home decor trends, sunshine, any body of water, and a good book! More than anything though, she loves binge-watching favorite shows with her sweet husband Gavin [any FRIENDS fans?], long seasons of baseball with her son Jake & trying to keep up with their 2 [not so miniature] miniature dachshunds - Charlie & Sam.


Tiffany says, “Be like me and pop into the salon to say “Hi”, grab a coffee, shop around, or book a service with one of our awesome stylists!”

Tiffanie Teel, The Sydney Brand Web Designer and Tech Support



Tiffanie joined The Sydney Brand in the summer of 2020 and is passionate about helping women entrepreneurs make an impact!

She is responsible for expanding our online presence through multiple redesigned websites, booking site, and product store, as well as the design and management of email marketing for The Sydney Brand. And we are thrilled to have Tiffanie on our team to help us stay on brand to serve our community best.

Tiffanie is an encouragement! Her motto is to design a life you love using your passions and strengths while living in your God-calling!


If you’re looking for a heart-centered, purpose-driven, clarity coach, a brand + web designer, or need tech + creative support for your business, connect with Tiffanie Teel online or email her direct,

Phenix City Hair Stylists

Meet our hair care experts at our Shoppe of Beauty  - Opelika, Alabama.

Master Stylists at The Sydney Brand in Columbus, GA and Phenix City, AL

Meet our team of experts managing The Sydney Brand AL & GA locations and online.

Columbus Hair Stylists

Meet our blowout stylists at Sydney's on First Blow Dry Salon & Lounge in Columbus.

Sydney's Shoppe of Beauty & Boutique


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