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Sydney Summers Helms, Founder of The Sydney Brand, Sydney's Shoppe of Beauty, Sydney's Event Suite Phenix City | Meet The Sydney Brand Team



sydney helms

the sydney brand

Sydney Helms, Owner + Master Stylists at Sydney's Shoppe of Beauty Columbus Ga



Sydney started her career in the beauty industry with one thing in mind - customer service - it’s where she shines and remains her top priority!


Sydney started as an apprentice at age 21, after realizing all the opportunities that were in the field, under David Dior of D’ Allens Salon. She credits him for teaching her a lot about the business side of the salon world. It wasn’t long before she took a leap of faith and opened her first small space in Phenix City, after seeing a need for this type of business in her hometown. A year after that opening, she purchased the spot that is now SSOB’s forever home located on Opelika Road.

Sydney has two lively little girls, Jules and Jennings, that keep her busy, and a husband, Christopher, that proudly serves in the US Airforce Band of the West. When she is not working, you can find her spending time with her family, doing all the outdoor things, eating and shopping locally, and listening to good music!


“The old saying goes “do what you love, and you will never work a day in your life”, and I couldn’t agree more. Being a stylist/owner has brought all my passions to life. I can serve customers whom I love dearly in a space that I decorated and designed piece by piece from anywhere you can think of, ranging from secondhand stores - to Anthropologie - to Target. I get to create beautiful hair and help customers feel as pretty on the outside as they are on the inside; but also I get to develop close bonds, from doing first haircuts to styling hair for senior prom (those are the happy moments) - to shaving ahead before the chemo takes all of her hair. I build strong relationships with some amazing women and families. Isn’t that what life is all about?! I am strong in my faith. God made me a “people person” and this job gives me the opportunity to exercise my gift daily. How awesome is that ?!”

Megan Browning | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL



Meg graduated cosmetology school from Central Alabama Community College in 2015, where she also worked at Sally Beauty Supply through 2016. In 2017, she worked full time at East Alabama Medical Center while, lucky for us, she kept doing hair on the side. She joined Sydney’s in July 2019 after taking a leap of faith and moving to Phenix City to start her full-time career in cosmetology.


This thrifty mom of one loves to shop for old furniture, décor, clothes, and using her creative nature to turn it into something new and trendy. Maybe that’s where she developed her love for hair transformations.


Life Motto: Be the energy you want to attract.


Sydney says, “Megan is a force to be reckoned with in our industry.


katie holman



Katie grew up in Maine, yes Maine!!! After attending college in Maine for business, she worked in a salon as a receptionist/assistant before deciding to attend cosmetology school. Katie has been in the hair profession for 22 years and stays up to date with the latest color trends and haircuts for women, men, and children.


Katie and her family relocated to Phenix City for her husband’s job. Katie has been married for 18 years and has 2 boys. She lives for her family and loves to travel around watching her boys play travel sports!




Catherine grew up in Columbus, GA and has always had a passion for hair and makeup. After attending College of Charleston in Charleston, SC for a year, she moved home and began pursuing her career in cosmetology. She worked as an assistant in a salon while going through school and she graduated from Columbus Technical College in 2021 as a Master Cosmetologist. She loves all things color, and her favorite part of being a stylist is meeting new people and forming relationships with them. She is beyond excited to be part of the Sydney Brand team!


She enjoys listening to music, traveling, working, and hanging out with friends and family. She has a three-legged pup named Jethro. Her life motto is "If you want to go fast, go alone. If you want to go far, go with others."

You can book with Catherine at Sydney's Shoppe of Beauty in Phenix City, GA, or for a blowout in Columbus, Georgia.

Valline Maddox | Master Stylist at Sydney's Shoppe of Beauty Phenix City AL



Valline Marie Maddox started in the hair industry right out of high school in 2002, assisting many different stylists in the area. She attended Rivertown School of Beauty and finished her license with an apprenticeship. She is in love with doing hair and has been at Sydney’s for just over a year.


Originally from Maryland, this proud wife is not short of dependents with two daughters of her own and three stepchildren. She also has a dog and two cats. With her beautiful busy life, it’s probably good that her life motto is “Life is too short to be so serious”.


But they who wait for the LORD shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; they shall walk and not faint. Isaiah 40:31


Sydney says, “Honestly, Valline is one of the best humans alive, she'll make you laugh 24-7, but is as genuine as they come.


Danyaul graduated beauty school in April 2015. She truly has a passion for this industry and it shows in her work! When she first graduated in 2015, she worked at Sport Clips which allowed her to perfect skills in mastering fades with men’s haircuts. In 2016, she joined The Beauty Shop in Columbus where she was under fantastic leadership that allowed her to build her confidence in the industry and made her feel more comfortable with connecting with people. Now as a stylist at Sydney’s, she is so thankful to be a part of this team and opportunity. Danyaul can’t wait to learn under the leadership of Sydney, who is always encouraging her.


Danyaul was born in Savannah, Georgia but she’s been in Phenix City since she was three years old. She loves the South, Jesus, the outdoors, and the beach. She attends church regularly and has two beautiful boys, Brayden (12) and Waylon (2).




Lyndon was born and raised in Smiths/Phenix City and graduated from Smiths Station High School. After attending Southern Union for nursing, she changed her career path when she became the "go-to" friend for hair, nails, and makeup application. Lyndon decided to pursue cosmetology and is thankful to be under Sydney’s wing to develop her career. When she's not with Sydney, she can be found at weddings making over the bride. 

You can book with Lyndon at Sydney's Shoppe of Beauty in Phenix City, GA, or for a blowout in Columbus, Georgia.


Cami started working part-time at Sydney's where she helped with cleaning and organizing the salon. She quickly fell in love with the upbeat work environment and was ecstatic when offered the opportunity to join the team as an apprentice under Meg.


Cami loves all things art and looks forward to being able to use her creativity as a hairstylist. She loves spending time with friends and family, traveling, decorating, and listening to music.

You can book with Cami at Sydney's Shoppe of Beauty in Phenix City, GA, or for a blowout in Columbus, Georgia.


shoppe Assistant


Katelyn was born and raised in Opelika, AL. She worked in the medical field on the administrative side for six years before becoming a stay-at-home mother to her two children for 2 years. She is currently in school and working towards her certification in cosmetology. She’s been doing bridal hair and makeup for years now and loves seeing the look on brides' faces on their wedding day.


She has two beautiful daughters and they are her world. She’s been married for almost 4 years. She loves organizing and cleaning and is somewhat of a neat freak. 


master stylist


Nicole worked at D’Allens with Sydney and became her first employee when Sydney started her business in Phenix City. While it was just the two of them for a while, Nicole left to be a stay-at-home mom after having twin boys. A few years later, Nicole got back into the work force by joining a doctor’s office. Missing the creativity and clients the hair industry provided, Nicole made her way back to Sydney’s.

Nicole has been married ten years, has twin boys, age 4, and two dogs. She enjoys spending time with her family in the outdoors.




Heaven graduated from cosmetology school in 2022 from Southern Union. She worked as a student for a year and joined Sydney's in June of 2022 to begin her full-time career. She has been doing event hair and makeup since she was 16!


Heaven and her family live in Valley, AL. She is newly married with a daughter. She loves spending time with her family and traveling.

You can book with Heaven at Sydney's Shoppe of Beauty in Phenix City, GA, or for a blowout in Columbus, Georgia.


master stylist


Laura was born, raised, and proud to say right here in Columbus, GA. She first started her journey as a stylist nearly 18 years ago. Her first salon title was “Assistant” where she loved the opportunity to meet so many amazing people. While fortunate enough to assist many great Stylists, she decided to become an apprentice and eventually graduated as a Master Stylist from West Georgia Technical College. 


Admittedly, there may be a few gaps in my career, but it’s not without good reason. I am also a busy wife to an amazing guy and mom to 4 small kiddos. Those 5 people are my whole world, but I’m more than ready to get back to my roots! As a new member of The Sydney Brand, I cannot be more excited to be at the Blowout Bar with so many amazing new people, clients, and friends to wine a little, but laugh A LOT!" –Laura


master stylist


Johnna is an army wife and relocated here with her husband this year. She has three fur babies and lived in several different states that she would love to talk to you about!


She has been in the industry for nine years and loves making those happy that sit in her chair! She loves meeting new people and hearing their stories.


Johnna also enjoys the outdoors, whether it's hiking, kayaking, or gardening. She also enjoys reading and joining social gatherings.

You can book with Johnna at Sydney's Shoppe of Beauty in Phenix City, GA, or for a blowout in Columbus, Georgia.


Meet our hair care experts at our Shoppe of Beauty  - Opelika, Alabama.


Meet our team of experts managing The Sydney Brand AL & GA locations and online.


Meet our blowout stylists at Sydney's on First Blow Dry Salon & Lounge in Columbus.

Inquire About Joining The Team at Sydney's Shoppe of Beauty



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